LOVEFiLM

LOVEFiLM is a British provider of mail-order rental DVDs, usually provisioning multiple films in a single delivery.

Part of Amazon since 2011, the LOVEFiLM brand has captured the rental market left largely vacant by the likes of high street equivalents such as Blockbuster. Offering a variety of multi deals, the firm has for years led the way in streaming movies online to those of its customers paying a recurring subscription.

The product of multiple successful mergers, the firm has with parent Amazon’s oversight, become a dynamic and highly adaptive business, moving into tablet video in 2011.

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