RSA eChoice: 0843 504 3740

Contact eChoice by Royal & Sun Alliance (RSA) on this number: 0843 504 3740.


When you phone up, as this is an RSA brand, ask to be put through to the eChoice customer service team.

RSA eChoice is one of the UK’s leading online car insurance companies – it’s the online car insurance arm of RSA, the insurance company. Offering all manner of auto insurance packages together with an efficient and modern online presence, RSA eChoice provides cover for a wide variety of vehicle types, helping it to become a major player in the online insurance market.

Well-regarded for the value it provides and a recipient of many industry awards, RSA eChoice can trace its history as an insurer back centuries. Owned by one of the oldest insurers in the UK – Royal & Sun Alliance (RSA), which is most famous for their More Than insurance brand, eChoice prides itself on tailor-making insurance packages for every customer who opt for their coverage. Much of the company’s appeal comes from a implication of the insurance process, which is designed to appeal to a wide range of customers using the Internet.

The company’s customisable approach to policy offering has made it popular with drivers seeking to tailor policies to fit their habits. As such drivers with caravans, a propensity to drive abroad, or insurance sharing can account for this in the application process. With a full, dedicated customer service accompanying its streamlined approach to insurance, RSA has built upon its long legacy and reputation.

With its easy to use yet functionally sound approach to car insurance, RSA eChoice has successfully carved out a presence as a distinct offering in a highly competitive market.

Contact Details

Phone numbers

Choose from either of he phone numbers below. Note that as eChoice is a brand by Royal & Sun Alliance you may have to ask to be put through to the eChoice customer service team when calling one of the alternative numbers below.

  • 0844 854 8866 – RSA eChoice – advertised number
  • 01403 232323 – RSA (ask for eChoice)
  • 020 7111 7000 – RSA head office (ask for eChoice)
  • 0843 504 3740 – alternative RSA head office number (ask for eChoice)

Email address

If you can’t find the answer to your questions on the eChoice website, and you don’t fancy phoning in, feel free to email on this address:

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